There are so many boxes to tick to have a professional online presence. Today we will talk about on how to tackle your Google My Business listing
Show your local audience that you are open for business.
Your Online Shop Window – Google My Business shows your business hours, phone number and directions on Google Search and Maps.
Google Business is a great way to showcase your business online in addition to your website. A lot of automotive repair businesses with the AASDN group serve a specific local area. It is essential to be visible to your local audience when they search for your services online. Without this listing you wont’ be appearing on any local map listings on the search results page.
Google has increased the visibility around their local listing results on mobile in particular. This means Google wants to show local results to the user first. So Google My Business has become an important element for local SEO. And that is free traffic and great exposure to potential customers looking for your service or business. If you have a Google My Business page, a user searching for ‘car service’ will see not only if you are currently open, but also where to find you and can simply click and call your business for a booking.
Have you ever searched your business on a mobile device? Try it out and you will see that the organic results are shown below the fold (which means you have to scroll down).
Here is an example of what a search result on a mobile might look like:
Now that we have told you about the benefits and importance to your business, here is how to get started:
So where to start?
- We recommend to set up a Google Account first. This will give you access across all Google services including Gmail, Google My Business, Adwords, Analytics etc.
- Visit Google (www.google.com.au/mybusiness) and click on ‘Start Now’!
- Enter your business details, location and category
- Follow the prompts
Google will verify your business via a phone call or a postcard with a code. With this process Google ensures that you are the rightful owner of that business and location.
Once you set up this account and you are verified, you will get access to your Google My Business page.
A tip is to schedule yourself a little reminder on your Outlook or Mobile phone as a monthly reminder to log into your Google Account.
Google My Business is like a free business page. You can give potential customers an insight on what they can expect from your business.
Upload photos of your premises, your building, your team, your products and of course your logo for the perfect first impression.
We want your potentials customers to find and easily identify your business. Especially when you are located in an industrial area and streets are often cluttered with signs. It helps your customers to know what your building looks like and how to find it.
Set your correct location, correct phone number and add your opening hours. Google will display if your business is open or not based on the information you provide. Users are able to just click on your phone number to call you from your Google My Business listing. They just have to click on your address to activate the navigation on their phone to lead them to your business.
A user really is just one click away – make it easy to find you!
Make sure your respond to reviews on a regular basis – yes even the bad ones. It shows that you take any feedback seriously! You can find a best practise guide for how to respond to reviews below!
Add your social media links to it as well. Give your customers the option to engage with you further.
Here are some examples of businesses that do it well and also have room for improvement. Where would you take your vehicle?
It’s a free service and unlike Social Media doesn’t need to be updated weekly or daily!
Here is an example of an AASDN Business that does it really well: (Thanks Davin from Stokes & Renk in WA!)
It is worth taking the time to set it up properly!
How to respond to reviews:
Google has published these guidelines:
- “Be nice and don’t get personal. This isn’t just a guideline–it’s also a good idea as a business owner. It’s difficult to win an argument with a frustrated customer, and you want to avoid burning bridges. Keep your responses useful, readable, and courteous. In addition, responses should comply with our local content policy.
- Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response.
- Thank your reviewers. Respond to happy reviewers when you have new or relevant information to share. You don’t need to thank every reviewer publicly, since each response reaches lots of customers, not just one.
- Be a friend, not a salesperson. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business, or share something they might not know from their first visit.” Source: https://support.google.com/business/answer/6001256?hl=en